Greening Point News
Interesting People and Organizations
Here are some pointers to people and organizations doing
interesting things in sustainability and green-tech.
Science is one of the best web resources tracking "climate denial"
arguments and responding with articulate rebuttals and
well-researched pointers to the best available current scientific
information. The site is notable for being
non-dogmatic and open to true skepticism (questioning in pursuit of improved
understanding.) It provides fascinating reading and informed discussion
on our emissions of greenhouse gases and their effect on climate change.
- Posted 05/31/10
Product Policy Institute (PPI) is a not-for-profit education and
technical assistance organization dedicated to preventing waste and to
promoting sustainable production and consumption practices through good
public policy and governance. 44% of US greenhouse gas emissions are due to
products and packaging. PPI offers local governments practical tools to
navigate the transition from a Throw-Away to a Zero Waste Society.
- Posted 02/05/10
helps companies be green and more profitable by redeploying, reselling and
recycling their existing IT assets. ServoTerra bridges the gap between
asset management and asset disposition, allowing IT managers to optimize for
profitable ROI the same way they do for usage and performance.
- Posted 12/15/09
creates beautiful and effective maps in print, web and mobile media for
clients in business and government worldwide. We are collaborating
with Cartifact to combine high quality interactive maps with climate change
education to enhance public understanding. See our
press release on this page for
- Posted 10/29/09
produces ECORoads, an innovative
biomass-based soil stabilization product that increases the strength,
density, and durability of roads, road bases and construction site
foundations. ECORoads is a non-toxic sustainable product that vastly
reduces the amount of rock that must be mined for road building as well as
saving substantial energy and reducing greenhouse gases.
- Posted 9/17/09.
Watch this space for more updates!
May 14, 2010: Sustainable Investing
Roundtable Opens -- Greening Point is a Supporting Sponsor
February 7, 2010: CRD Analytics Engages
Greening Point as Business Development Partner
January 19, 2010: Greening Point and
EcoShift Announce Partnering Agreement
October 29, 2009: Cartifact and
Greening Point Launch RisingOceanLevels.com
September 20, 2009: Greening Point to Sell & Promote Sustainability Workshops from Verdafero
August 19, 2009: Low Carbon Enterprise Announces Executive Workshop Series;
Greening Point to sell and promote "Driving Innovation for Growth" workshops
June 19, 2009: Greening Point and Digital Media
Factory to Collaborate on Digital Video Magazine and Green- and Clean-Tech Media
June 2, 2009: Greening Point Signs Solution Integration Agreement with Zerofootprint
Greening Point is a Supporting
New York, NY. May 14, 2010.
Roundtable event opened today at the NASDAQ MarketSite in Times
Square, New York City. The subject of the Roundtable is Sustainable
Investing -- What's at Stake for for Investors & Public Companies.
Greening Point is proud to be listed as a supporting sponsor.
The event attracted representatives of investment funds,
public companies and other organizations. The event is hosted by
Analytics, the Governance and Accountability Institute, and NASDAQ OMX.
A stellar speaker list includes leaders of the Global Reporting Initiative and
many others. The event also features a NASDAQ market closing bell
There is increasing evidence that companies with high performance on
environment, social and governance measures also tend to perform better
financially over the long term, and the Roundtable reinforces this theme.
Greening Point is pleased to have supported this important event as part of
its previous announced partnership with CRD Analytics LLC, the leading provider
of independent sustainability investment analytics. Using its proprietary SmartView™
Technology Platform, CRD Analytics empowers its clients with actionable and
performance-driven information distilled from large sets of complex data
including financial, environmental, social, governance and patent information.
CRD Analytics partners with its clients to construct proprietary index-based
CRD Analytics Engages Greening Point as Business Development Partner
New York, NY. February 7, 2010.
Analytics LLC and Greening Point, Inc. today announced a partnering
agreement that makes the full range of CRD Analytics SmartView™
sustainability investment analytics reporting available as part of the Greening
Point solution portfolio. Greening Point will join the CRD Analytics Preferred
Partner Network, enabling CRD Analytics' clients to obtain information about
Greening Point sustainability and carbon management services. Greening Point
will also provide business development services to CRD Analytics in connection
with SmartView Workshop and Roundtable events.
SmartView constantly screens and filters its database of over 5,000 global
companies to evaluate an investment's sustainable performance value -- a rating
of a company's total financial, environmental, social and governance
performance. Through extensive statistical analysis and testing, this system has
determined the Metrics that Matter. SmartView uses 200 metrics that have been
proven to have a strong correlation with outperformance and improved shareholder
value. The SmartView platform was one of the first systems to use the Global
Reporting Initiative (GRI) G3 guidelines in its index methodology to publicly
list the NASDAQ OMX CRD Global Sustainability 50 Index (QCRD).
Greening Point CEO Ian Browde said, "Our new partnership with CRD Analytics
expands our solutions for larger enterprises. Companies that want to improve
their scores to enhance their brands and become more attractive to
sustainability-focused investors and green investment managers will find the
SmartView reports invaluable. We're delighted to work with CRD Analytics, a
truly innovative company!"
Greening Point will offer the SmartView Basic Company Reports,
the SmartView Detailed Company Reports, the SmartView
Sector Analysis Reports, and the SmartView Workshop Series,
Investing in Sustainable Performance. The Basic and Detailed reports provide
information about sustainability factors and scoring for a particular public
company. The Sector Analysis Report takes a broader view, placing the data
within the context of a specific sector with comparative analysis of those
companies that qualify by passing the SmartView screening methodology. The most
advanced option is the Investing in Sustainable Performance Workshop, which
includes all the benefits of the Company Sector Report plus expert in-person
workshop delivery for company stakeholders to learn firsthand how the best
practices and metrics that matter can be applied in their company. The Workshops
are conducted in New York and San Francisco, with other locations by special
CRD Analytics President Michael Muyot noted that, "Working with Greening
Point is part of our national expansion strategy. The Global Sustainability 50
Index has substantially outperformed the broader market, and we know public
company executives increasingly need to understand how and why they measure up
in sustainability rankings. SmartView helps executives and managers understand
how they measure up, what the leaders in each sector are doing and what resources
are out there once they are serious about managing their environmental, social
and governance risks to improve their financial performance and opportunities.
We are very excited to be partnering with Greening Point, who we believe will
help us reach our national markets faster."
About CRD Analytics®
CRD Analytics LLC is an independent provider of investment analytics. The
company's rigorous evaluation of financial, social, environmental and governance
data is used to quantitatively determine the potential sustainability of a
company, industry sector or investment portfolio, allowing for informed
investment decisions and delivering optimized, risk-adjusted sustainable
performance. Using its proprietary, patent-pending SmartView™ Platform, CRD
Analytics empowers its clients with actionable and performance-driven
information distilled from large sets of complex data.
Greening Point and EcoShift Announce Partnering Agreement
Santa Cruz, CA. January 19, 2010. Greening Point, Inc. and
Consulting LLC today announced a partnering agreement that includes joint
product development and the availability of the full range of EcoShift services
as part of the Greening Point solution portfolio.
The companies are
collaborating to create GreeningShift™, a simple assessment tool that makes it
easy for organizations to identify high-payoff areas to increase sustainability
while conserving energy, managing future risk and utilizing resources more
Greening Point will offer EcoShift's three core services: Life
Cycle Assessment, a tool to identify the net impacts of a product's complete
life cycle, including raw materials extraction, manufacturing, use, and
disposal; Energy Assessment, a comprehensive and customized analysis of all
aspects of energy usage and an action plan for energy savings, including
decision metrics for a set of opportunities for energy efficiency and renewable
energy; and Climate Action Planning, an adaptive climate and sustainability plan
to guide efficient and effective implementation of strategies to address an
entity's greenhouse gas emissions.
Greening Point CEO Ian Browde said, "Our new
agreement with EcoShift allows us to offer our clients access to a team of
recognized environment experts with both scientific credentials and hands-on
business consulting experience. This enhances our ability to serve our clients'
sustainability needs from initial assessment projects through strategic
EcoShift co-founder Alex Gershenson noted that, "Working with Greening Point
will help us expand our scope and reach the market more effectively. The
Monterey Bay area possesses a world-class talent pool and a strong drive to
create a sustainable future. We're pleased that this new relationship
strengthens both companies while contributing to the burgeoning regional network
of green-tech businesses."
EcoShift Consulting creates custom solutions,
focused on organizations and their products, to increase the business
effectiveness, lower costs, and support a sustainable environment. A
comprehensive approach to sustainability consulting and problem solving enables
EcoShift to assess, plan, and implement tailor-made strategies for its clients.
EcoShift's founders have doctorates in Environmental Studies and work with a
team of highly trained environmental economists, climate scientists, and policy
analysts to provide the technical expertise and the range of knowledge necessary
to create strategies tailored to each client.
Cartifact and Greening Point Launch RisingOceanLevels.com
An Interactive Educational Map of Potential Climate Change Impact on Our
Los Angeles, CA and Santa Cruz, CA. October 29, 2009.
and Greening Point, Inc. today announced the launch of a new public educational
RisingOceanLevels.com. The site provides an interactive map showing
how various climate change scenarios could change our coastline through sea
levels rising. The site features high quality, visually attractive interactive
maps accompanied by educational information about climate change science and
links to further reading. The initial release provides maps for the San
Francisco Bay area and a detailed focus map of the Santa Cruz to Salinas portion
of the Monterey Bay.
Cartifact developed RisingOceanLevels.com to help the public visualize the
impact of possible climate change scenarios on the location and nature of future
shorelines. A scope-like lens is available to view aerial imagery of the
real-world roads and buildings that, depending on local topography, could
potentially be inundated by the rising global ocean levels, waves, storm surge
and flooding. Greening Point collaborated in the effort, providing
conceptualization, environmental information and design assistance.
Cartifact President Graham Marriott said "We strive to make visually
compelling maps that help people understand complex geographic data. Sea level
changes resulting from global warming are an important public issue. We're
pleased to provide a new public resource to help people understand the risks
associated with various climate change scenarios."
Both companies emphasize that they are not making a prediction that sea
levels will rise to a specific level. According to Greening Point CTO Michael
Tilson, "we want people to learn about possible climate change scenarios, the
science behind them, and the potential outcome of each. Some scenarios are
fairly likely and have significant impacts. More extreme scenarios are unlikely
in the near term, and yet there is a small but worrisome risk that these could
occur with severe economic, social and environmental impacts. We hope to make a
positive contribution to public dialogue on these issues."
Cartifact, Inc. creates maps in print, web and mobile media for clients in
business and government worldwide. Cartifact also explores and creates new
mapmaking methods and tools, and has become known as a leading source of
cartographic technology and expertise.
Greening Point to Sell & Promote Sustainability Workshops from Verdafero
Santa Cruz, CA. September 20, 2009. Greening Point, Inc. announced a
sales and promotion agreement with
who are certified to deliver
the renowned SCORE™ and SParRK™ corporate sustainability workshops.
SCORE is a sustainability assessment of business practices by department that
can help business leaders and managers determine where their organization is on
the road to sustainability and also identify new opportunities. It was developed
by AXIS Performance Advisors in conjunction with the International Sustainable
Development Foundation and the Zero Waste Alliance.
SPaRK is an easy-to-follow, systematic process for quickly leading an
organization to develop a sustainability plan and report. The plan covers key
aspects of sustainability such as building the business case, establishing a
framework and vision, assessing sustainability impacts and selecting projects
and reporting metrics. SPaRK was also developed by AXIS Performance Advisors.
SCORE and SPaRK are ideal for small and medium sized (SME) companies. They
take the guesswork out of when and how to implement sustainability practices.
They simplify the process of getting every department to understand the
relevance of sustainability for their function while enabling companies to
benchmark themselves against others in their sector.
"Verdafero's SCORE and SPaRK workshops are a powerful tool for enterprises to
assess their ability to become sustainable, save money and create opportunities
for new business at the same time. We are excited about contributing to our
customers' sustainability-based business success," said Ian Browde, Greening
Using the SCORE and SPaRK workshops, Verdafero will provide companies with a
clear snapshot of their strengths and areas for improvement. This may include an
evaluation of their buildings, waste streams, energy and greenhouse gases,
chemical inventory, and environmental management systems. "With Greening Point
promoting and selling our SCORE and SPaRK offerings," said Verdafero CEO Merc
Martinelli, "we are confident that many more clients will learn about, and
benefit from these comprehensive programs we are proud to provide."
Verdafero, Inc. is based in Santa Cruz. Verdafero provides on demand software
tools and associated consulting services for businesses to effectively manage
their "Triple Bottom Line" -- People/Planet/Profit. Verdafero helps
organizations to understand and deploy sustainability as a key strategic
advantage for their business by focusing on saving our customers time, money,
and resources and maximizing return on investment in addressing the
SCORE™ and SPaRK™ are trademarks of Axis Performance Advisors.
Low Carbon Enterprise Announces Executive Workshop Series
Greening Point to Sell and Promote
"Driving Innovation for
Santa Cruz, CA. August 19, 2009.
Low Carbon Enterprise announced the Driving Innovation for Growth Executive
Workshop Series. Low Carbon Enterprise (LCE) was founded by Dr. Ram
Nidumolu as a result of his extensive and groundbreaking research with leading
Global 500 firms regarding sustainability, innovation, new business models and
the emerging low-carbon economy. Greening Point, Inc. announced a
marketing agreement with LCE to offer the Workshops to enterprises who want to
compete effectively in the new economy.
The results of Dr. Nidumolu's work
are twofold: the Harvard Business Review September 2009 cover article
Sustainability is Now the Key Driver of Innovation" co-authored with
Dr. C.K. Prahalad (renowned management thought leader); and the Low Carbon
Enterprise Executive Workshop Series:
Driving Innovation for Growth delivered onsite by
Dr. Nidumolu himself.
Executive teams participating in the workshops receive a framework and
methodology providing (1) a new perspective, recognized by the Harvard
Business Review and leading innovators among the Global 500 firms, that
identifies the opportunities for innovation in the low-carbon economy, (2) clear
benchmarking of their enterprise against the detailed self-assessments of
executives driving eco-innovations at 25 of the leading enterprises among the
Global 500, (3) ROI models for important low-carbon initiatives and innovations,
and (4) exploration of new business models that can change the basis of
competition in the industry. These models provide robust business cases,
show how to incorporate extra financial factors, e.g., enhanced corporate
reputation and talent recruitment/retention, identify new monetization models,
and much more.
Greening Point CEO Ian Browde said, "We are delighted to offer the LCE series
of strategic workshops for enterprise executive teams. Executive teams
that take the time to immerse themselves in this new way of thinking about their
business will be able to drive the results that are needed to lead in the new
"Despite the current financial crisis and uncertainty, one thing is clear:
enterprises that position themselves now for this new reality will be the ones
to prosper in the next year and beyond," stated Dr. Ram Nidumolu. "With
Greening Point," he added, "Low Carbon Enterprise will be able to further its
mission of helping companies quickly learn a pragmatic framework for a
significant leap forward in innovation through sustainability.
Participants will not only identify tangible cost savings and new sources of
revenue, but position their enterprises competitively for the emerging
low-carbon economy; all while doing the right thing!"
The workshops should be of special interest to companies whose current annual
revenues range from $250M to $5B. Global competition in this segment is
increasing and some form of regulation of greenhouse gas emissions is certain.
These companies can leverage the best practices of leading Global 500 firms in
preparing for the emerging low-carbon economy.
About Low Carbon Enterprise
Low Carbon Enterprise (www.lowcarbonenterprise.com)
is a management initiative of InnovaStrat, Inc., an innovation and strategy firm
that was founded by Dr. Ram Nidumolu. Its vision is that the low-carbon economy
is inevitable and that sustainability is no longer just a corporate
responsibility toward society, but a key driver of business innovation and
Greening Point and Digital Media Factory to
Collaborate on Digital Video Magazine and Green- and Clean-Tech Media
Santa Cruz, CA. June 19, 2009. Greening Point, Inc. and
Factory, Inc. today announced an agreement to create The Greening Point Focus,
a digital video magazine. This effort will produce a rich set of IP TV content
focused on sustainability, the reduction of environmental impact including
carbon footprint and global warming, and the innovative solutions people are
Greening Point will use the new digital video magazine as an element of its
Community Carbon Management Program for cities, counties, regional government
groups, schools, transit authorities, water districts, waste management
districts, public utilities and businesses. The Community Carbon Management
Program empowers communities to reduce carbon emissions through individual and
collective action, including the Zerofootprint Personal Carbon Manager, social
networking, implementation services, rollout programs and on-going analysis and
reporting. Greening Point clients will also be able to customize the online
magazine to easily create highly effective community education and outreach
Greening Point CEO Ian Browde said, "Digital media are vital to the success
of any effort to engage the community. We are excited about our relationship
with Digital Media Factory, not only because of their capabilities, but also
because we want to be part of a cluster of Santa Cruz companies providing
national leadership in green- and clean-tech solutions and modeling the
triple-bottom-line commitment to people, profit and planet."
Digital Media Factory CEO Marty Collins added "our vision has always been to
model being green in digital media while promoting others in their businesses to
co-create value in society. Partnering with Greening Point takes us a
significant step forward towards that vision."
Also as a result of the agreement, Greening Point will become a member of the
Digital Media Factory cluster of companies. The cluster members have
complementary capabilities and can work together to provide an enhanced set of
services. Greening Point will contribute green-tech media content to the cluster
and will, in turn, benefit from other cluster members' media skills.
About Digital Media Factory
Digital Media Factory, Inc. is a multi-business facility for the design,
development, production, replication, management, and distribution of digital
information products. Located in Santa Cruz, it provides an operational base for
organizations that serve the digital communication needs of business, education,
government, entertainment and local communities. The Factory leverages its
production resources and high-speed broadband infrastructure to enable even the
smallest of organizations to generate and deliver their digital media and
entertainment products anywhere in the world.
Greening Point Signs Solution Integration Agreement with Zerofootprint
Santa Cruz, CA and Toronto, Canada. June 2, 2009. Greening
Point, Inc. signed a value-added reseller agreement with
Inc., an organization dedicated to the mass reduction of global environmental
impact. As a result of the agreement, Greening Point will be Zerofootprint's first authorized and trained solutions integrator in the United
States. Using the Zerofootprint Personal Carbon Manager, Greening Point
will offer a Community Carbon Management Program to cities, counties, regional
government groups, transit authorities, water districts, waste management
districts and public utilities.
Greening Point CEO Ian Browde said, "We are delighted to kick off our
operations by working with Zerofootprint. We want to help policymakers
have a greater impact in the effort to reduce climate change. Our
Community Carbon Management Program will empower communities to reduce carbon
emissions through individual and collective action. Zerofootprint provides a
core component. We in turn provide a full solution including
configuration, rollout programs and an on-going analysis and reporting. I
am persuaded that the 'triple bottom line' concept -- people, profit, planet --
is the appropriate model for the emerging economy and we're excited that our
first market offering is such a good fit."
"With Greening Point, Zerofootprint will be able to further its mission
helping companies and municipalities to measure and manage their carbon," states
Ron Dembo, founder and CEO of Zerofootprint. "These are critical
activities as we move into a low carbon world."
The company anticipates that the Community Carbon Management Program will
also be of interest to large retailers and other enterprises who wish to reach
out to their customers in order to promote corporate social responsibility.
Zerofootprint is an organization dedicated to a mass reduction in global
environmental impact. The company provides software and services to individuals,
governments, universities and corporations that measures and manages carbon
footprint and engages employees and citizens worldwide in combating climate